Video marketing is one of the most effective marketing techniques available to business owners. By successfully integrating intelligent video marketing with your other business marketing endeavors you can dramatically increase sales and enjoy a corresponding increase in profit. This article is jam-packed with the best video marketing advice available.
Ask your customers to create their own videos. You could for instance organize a contest and ask customers to film themselves while they use your products (Product Marketing). Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign and for your website.
Tips for Successful Video Marketing
Optimize Your Videos
Optimizing your videos is very important. It is essential to have a unique title for each site uploaded to. Don’t forget about your keywords (Targeted online marketing)! Finally, you can put in your email, phone number or website address so that viewers can get in touch with you if they want to know more.
Even though you are trying to market a business, it is a good idea to get a little personal with your video delivery. This means that it is okay to share personal stories that may help you connect with others. Make sure you stay professional, since being otherwise may cause you to lose users.
Focus on Your Content
You do not necessarily need strong production values in order to have an effective video. As long as your video is focused and well-balanced, you can use standard equipment. You don’t need anything fancy for a good quality video. Just act like you usually do and speak clearly to the camera. Actually, that might not be necessary. A slideshow or a PowerPoint could also do the trick.
Create some how-to videos that are relevant to your business. This will help you out because there are many people out there who use the internet to figure out how to do a certain task. By creating how-to videos, you will assist someone with a certain task and in return they will now know about your company.
Your content must be intriguing. Make sure your videos are fun and entertaining while also giving your viewers important information. While a hosted video improves traffic, bad videos do not. People need videos that contain substance, nobody enjoys watching long commercials. If you have interesting videos you will get more viewers.
Videos need to be personal to catch the viewer’s attention. Be fun, friendly, calm and confident and your watchers won’t change the channel, so to speak. The more open and honest you are, the better received you will be. Stick to topics you’re truly passionate about as that will come out in your demeanor.
Well Researched Content
If you plan to search YouTube for video, content ideas, don’t forget the ~ synonym search option. For example, “how to make ~bread” will come up with a myriad of videos on making all sorts of baked goods. This can help you create a list of items, which have been missed in the past which need a good how-to video created.
Video tutorials are a great way for you to get in touch with a much wider audience. When people do not know how to do something, they have the tendency to look online for advice. Having videos that will teach what they want to know will make you an expert in their eyes.
Make this as a Routine
You have to consistently post fresh content in order for visitors to keep returning. The only thing you’ll accomplish with dull, dishonest or shoddy video content is a loss of goodwill and a blow to your credibility. Always leave viewers wondering what you have up your sleeve for the next video. Interesting content drives up viewership.
Keep it Real
One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That’s all there is to it. You will end up looking over produced and fake if you do more than that. Real is honest and reliable.
It takes time and effort to get lots of attention and views on YouTube. You have to market it on your own social media accounts, website, and even through emails to friends and family. You need to get the word out that your video exists.
Make thought-provoking videos. No matter what your video is about, try to have your viewers communicate with you about the content. This can easily be done by having comments enabled on your videos. You could try asking for their feedback about something you talked about, or you could end your videos with questions that you’d like them to answer about related topics.
Create Catchy Thumbnails and Title
Use a catchy and descriptive title. In addition to being the first impression potential viewers get of your video, your title can draw internet traffic on its own. Keywords in the title of your video are seen by search engines and can help get your site ranking higher. Make sure your title is short, descriptive, and packs an impact.
Write an Unique Description
Don’t forget to link back to your website in your video’s description if it is posted on Facebook, YouTube or another third party website. There is no point in trying to market your brand if you don’t plan to bring those customers in to your site once they’re done viewing!
Make Short Videos
Focus on shorter videos with high information output. Video watchers do not have a very long attention span. Try to keep your video under 5 minutes if you want to prevent people from wandering off mid-viewing. Even if your content is amazing, it won’t be much good if viewers stop watching halfway through.
If you are thinking about using video marketing for your business but do not feel that you have the skills to do it, hire someone. There are a lot of professionals who will produce videos for your company so that you do not have to. This might be a good solution if you do not feel like the camera is your friend.
As was discussed in the beginning of this article, video marketing is one of the best marketing tools available to business owners. By implementing good video marketing you can dramatically improve your business. Carefully apply what you’ve learned from this article to start seeing huge increases in your bottom line!